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STORY BEHIND 

Shore Simplicity

HOW IT STARTED

After 23 years as a full-time physical therapist in home care, while also raising three young children, Sheba felt a pull toward something new. In 2019, she launched Shore Simplicity as a small side project, curious where it might lead. Two years later, she reached a pivotal moment and made the bold decision to step away from physical therapy and devote herself fully to this work. What began as a leap of faith has since grown into something far more meaningful than she ever imagined.

At Shore Simplicity, the mission is to create peace and clarity, not only by transforming physical spaces, but by helping people shift habits and perspectives to reconnect with what truly matters. In a world that often feels overwhelming, calm, simplicity, and time are deeply valued. Through Shore Simplicity’s services, clients gain all three.

This work has also opened the door to giving back in powerful and lasting ways. Each year, the truckloads of donations facilitated through Shore Simplicity support more than two dozen charities and causes, both locally and beyond. By helping people thoughtfully let go, repurpose goods, and reduce waste, the company is proud to contribute to a ripple effect of kindness, community support, and sustainability.

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Shore Simplicity is grateful you are here and honored to be part of your journey.

Meet The Founder

Sheba

Sheba is the visionary behind Shore Simplicity, a company dedicated to creating calm, clarity, and intentional living in homes across New Jersey. Five years ago, while balancing a full-time career as a physical therapist and raising three young children, she launched the business to explore her passion for organization. By spring 2021, she made the bold decision to step fully into her vision, leaving her career to focus entirely on building Shore Simplicity into the premier professional organizing firm it is today.

Leading a growing business has challenged and strengthened her, igniting a level of drive, creativity, and confidence unmatched by any previous experience. Through it all, her mission has remained clear. She transforms spaces in ways that restore peace, simplify daily life, and empower clients to live more intentionally.

Under Sheba’s leadership, Shore Simplicity’s impact extends beyond organization. Through thoughtful, intentional work, client donations support more than two dozen local and global charities, reflecting a deep commitment to giving back and environmental responsibility. Each project is guided by a shared goal: to bring clarity, calm, and simplicity to both spaces and the lives lived within them.

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The Team

Meet The Team

About Us

Care. Intention. Compassion

Shore Simplicity is a team of compassionate women who believe organization is about more than spaces. It is about creating calm, restoring clarity, and supporting people through meaningful transitions.

We approach every project with discretion, professionalism, and genuine care, understanding that inviting someone into your home or workplace is deeply personal. Our team is trained to create elevated, intuitive systems tailored to the way you live and work.

From everyday organization to life’s biggest transitions, we work seamlessly together to deliver thoughtful solutions that feel refined, supportive, and effortless from start to finish.

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